2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Style Frameworks: Creating Collaborative Standards

Sunday, March 15
9:30AM - 10:30AM

JW Marriott
Salon C
110 E 2nd St


It has been argued that UX styles and standards are just a seductive fantasy. No matter what we do, our carefully-crafted style guides and libraries seem inevitably doomed -- sacrificed to one-off solutions pushed live in the name of "Agile." Existing guides become obsolete, so new ones must be created.

This session introduces Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. The conversation will include a step-by-step walkthrough of everything needed to create and effectively maintain a Style Framework. Attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.


#sxsw #styleframe


Marti Gold

Managing Dir, UX Experience


Marti Gold is the Managing Director of User Experience for Tonic3, the UX division of W3 Digital Agency. With international headquarters in Buenos Aires, the agency's current global client list inc...

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