2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Look Away: Managing Online Persona Expectations

Tuesday, March 17
11:00AM - 12:00PM

JW Marriott
Salon 3
110 E 2nd St

We know that the Internet allows us to stay connected with family and friends, find romance, share expertise and skills, advocate for social issues, and advance our careers. It is a space that allows us to grow up and try on new identities. For most of us, what we do online affects many (and perhaps all) aspects of our lives.

So what happens if most of us, or even enough of us, focus our digital energies on maintaining our ideal work persona online? What if we take the common career advice to manage each piece of online information as if future employers might see it? Would we lose more than we gain?

This lively, research-supported session will explore companies’ aggressive cybervetting practices, the changing notions of what it means to fit in an organization, and how employees can balance transparency and privacy online. Let us find alternative ways to fulfill organizational due diligence while also respecting that people, including ourselves, have lives outside of work.


#sxsw #SXLookAway


Brenda Berkelaar

Asst Professor PHD

The University of Texas at Austin

Dr. Berkelaar (Ph.D., Purdue University) studies work and careers, in particular how new communication technologies such as social media influence our understandings and practices of work and caree...

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