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Dare to be absurd.

What do slow motion eels, Instagram posers and gay Russians have in common? They’ve all been the subject of successful side projects built by Per and Oskar. This core conversation will talk about how to take side projects from first rough ideas to working websites, and the joy and panic involved in each step of the way.

Oskar and Per are two award winning digital creative directors from Sweden with experience from some of the world’s most prominent digital agencies (Farfar, R/GA, Perfect Fools, Great Works, Blast Radius etc). Outside of their main careers, they've had great success with their side-projects. These have ranged from the smallest online toys to larger web services, all breathing and living Internet culture. Now they’re taking the final step and making their living working on these side projects.