2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Myth of Reducing Friction in Your Product

Friday, March 13
12:30PM - 1:30PM

JW Marriott
Salon A
110 E 2nd St

As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience

In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.


#sxsw #UXFriction


Sushmita Subramanian

Dir Prod Design

Lumos Labs Inc

Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for...

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