2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Culture Hacking Your Way to A Great Experience

Tuesday, March 17
11:00AM - 12:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

Customers are no longer married to brands. They’re disappointed and annoyed by the attitude of indifference shown to them by employees. Yet, even though customers leave, reputations falter and profits diminish, brands still turn to outdated marketing, strategy and managerial techniques to make a difference. For customers to get the type of customized experiences they desire, your teams need to be ready.
Culture hacking is about re-programming your internal cultural code to inspire and empower your people to fulfill your brand’s promise. Break your people and brand out of status quo, and stop operating in the sea of sameness. Leverage your unique traits, internal values and people to elevate the customers' experiences to a story worth telling, and a feeling they can’t wait to revisit.
This session is about elevating the customer experience by reworking the mindset, values and beliefs that define your business today. Its about taking back your brand.


#sxsw #CultureLab


Shane Green


SGEi and ShaneGreen

Shane sees himself as a catalyst for the modern service economy. He inspires companies and people to move beyond the mundane, and out of status quo, so they want to exceed the expectations of their...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Startup Village and Business

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo