Culture Hacking Your Way to A Great Experience
Tuesday, March 17
11:00AM - 12:00PM
Hilton Austin Downtown
500 E 4th St
Customers are no longer married to brands. They’re disappointed and annoyed by the attitude of indifference shown to them by employees. Yet, even though customers leave, reputations falter and profits diminish, brands still turn to outdated marketing, strategy and managerial techniques to make a difference. For customers to get the type of customized experiences they desire, your teams need to be ready.
Culture hacking is about re-programming your internal cultural code to inspire and empower your people to fulfill your brand’s promise. Break your people and brand out of status quo, and stop operating in the sea of sameness. Leverage your unique traits, internal values and people to elevate the customers' experiences to a story worth telling, and a feeling they can’t wait to revisit.
This session is about elevating the customer experience by reworking the mindset, values and beliefs that define your business today. Its about taking back your brand.
SGEi and ShaneGreen
Shane sees himself as a catalyst for the modern service economy. He inspires companies and people to move beyond the mundane, and out of status quo, so they want to exceed the expectations of their...Show the rest
Shane sees himself as a catalyst for the modern service economy. He inspires companies and people to move beyond the mundane, and out of status quo, so they want to exceed the expectations of their customers and associates. His service and leadership style was developed within The Ritz-Carlton Hotel Company, and has continued to evolve through his strategy and cultural work for some of the most recognized brands in the world.
As the founder of SGEi, Shane finds himself designing cultural blueprints, developing learning experiences and other socialization tools, and consulting on customer experiences for professional sports, automotive, retail and hospitality brands. His work has led him to write articles and books, deliver keynote speeches and host Travel Channel’s new show, Resort Recon.
As a native New Zealander (or “Kiwi”), he believes his ability to offer clear and concise insight and direction comes from his humble beginnings.Hide the rest