2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Beyond 140 Characters: How to Stretch Your Limits

Monday, March 16
12:30PM - 1:30PM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd

Ever wonder how in the world you’re supposed to get any real messaging across in Twitter’s 140 character limit? There are 1 Billion tweets every 2 days, which creates a lot of noise. However, consumers are still interested in what brands have to say with 65% of users expecting to connect with brands on Twitter and 58% of users following brands to learn about updates. Therefore, brands must find a way to cut through the clutter.

Identifying a unique branded message, smart use of paid media, and eye-catching imagery are just a few ways to stand out. We’ll explore how some of the biggest brands are doing it and unveil some best practices from our experience with a diverse set of brands from CPG, Retail, and Financial Services.


#sxsw #Beyond140


Kristin O'Halloran

Assoc Dir, Analytics


Kristin is currently a Manager of Analytics at R/GA and has experience in Web, OLA, Mobile, Social Media Analytics, and Research. She started at R/GA back in 2009 and has worked on accounts such as...

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Meghan Doyle

Account Mgr


Meghan is an Account Manager with Twitter, focusing on the US Financial Services market. She has been with Twitter since October of 2013, working with major brands including MasterCard, American E...

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Stephanie Fuller

Strategy Dir

Big Fuel

Stephanie Fuller is a social strategist with an interest in helping brands create compelling digital and social experiences for their consumers. Through her work with clients such as MasterCard, Ne...

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