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LGBT Best Practices From Practicing Homosexuals

Tuesday, March 17
3:30PM - 4:30PM

Austin Convention Center
Room 6AB
Austin Convention Center

A crash course in speaking "gay." Exploring best/worst content. Billions are spent every year on Advertising but very little reflects the social revolution that is happening now for LGBT people. And the “gay joke” using stereotypes, homophobia and trans-phobia remains a go-to tool for comedy in marketing content worldwide. Learn how storytelling can reflect LGBT consumers in a positive way while still being funny & relevant. Understanding specific examples and language that work and don’t work can be the difference in reaching the LGBT audience. Session will include many current examples of good work plus loads of brand fails; and anecdotes from industry insider. The dual presentation by Advertising and Media experts will educate, entertain and eliminate the “gay joke” from your storytelling toolbox.

Hashtags

#sxsw #adrespect

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Presenters

Mike Wilke

Founder & Exec Dir

AdRespect Advertising Education Program

Wilke began charting the emergence of gay marketing and advertising as a journalist in 1992, and started guiding advertisers as a nonprofit leader in 2001.

Wilke founded the nonprofit Commercial ...

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Whitney Pillsbury

Exec Creative Dir

Publicis Kaplan Thaler

Whitney studied Advertising at UT but learned the hard way at McCann NY, JWT and finally Publicis Kaplan Thaler. Whitney's has over 20 years in the industry, and is the Creative Director on many fa...

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