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Going Viral: The Science of Predicting the Web

Sunday, March 15
5:00PM - 6:00PM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd

What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the science behind identifying, creating and capitalizing on the digital content snowballs that grow into pop culture avalanches?

Mashable’s Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the company’s predictive engine to forecast what content is about to go viral. And 360i works with progressive brands to create relevant, authentic and engaging experiences. Together, we will explore how to better utilize data to help anticipate the viral lifecycle of digital content, and how to create and curate content that resonates.

Hashtags

#sxsw #GoViral

Presenters

Matt Wurst

VP/GM Social Media

360i

Matt Wurst is VP and General Manager - Social Media at 360i, where he oversees an integrated social team specializing in content creation, conversation moderation and paid social amplification on b...

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Robyn Peterson

CTO

Mashable Inc

Robyn Peterson is the Chief Technology Officer of Mashable. He is responsible for product strategy and development, and he manages the product, design and engineering teams. While at Mashable, Roby...

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