Going Viral: The Science of Predicting the Web
Sunday, March 15
5:00PM - 6:00PM
Hyatt Regency Austin
208 Barton Springs Rd
What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the science behind identifying, creating and capitalizing on the digital content snowballs that grow into pop culture avalanches?
Mashable’s Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the company’s predictive engine to forecast what content is about to go viral. And 360i works with progressive brands to create relevant, authentic and engaging experiences. Together, we will explore how to better utilize data to help anticipate the viral lifecycle of digital content, and how to create and curate content that resonates.
VP/GM Social Media
Matt Wurst is VP and General Manager - Social Media at 360i, where he oversees an integrated social team specializing in content creation, conversation moderation and paid social amplification on b...Show the rest
Matt Wurst is VP and General Manager - Social Media at 360i, where he oversees an integrated social team specializing in content creation, conversation moderation and paid social amplification on behalf of the agency’s roster of Fortune 500 brands. He is an expert at providing rich, compelling and meaningful multimedia experiences that engage, entertain and educate fans in the social space. Matt has contributed to pieces written for outlets such as Advertising Age, Forbes, iMedia and Digiday, and he has spoken at numerous industry conferences and events.
Prior to 360i, Matt was Managing Editor of Weplay.com, where he led content and community activation for a diverse audience of parents, coaches and athletes. Before that, he was Senior Manager of Interactive Services at the National Basketball Association, managing all aspects of marketing communications strategy for NBA.com, WNBA.com and individual team websites.Hide the rest
Robyn Peterson is the Chief Technology Officer of Mashable. He is responsible for product strategy and development, and he manages the product, design and engineering teams. While at Mashable, Roby...Show the rest
Robyn Peterson is the Chief Technology Officer of Mashable. He is responsible for product strategy and development, and he manages the product, design and engineering teams. While at Mashable, Robyn led the development of the new Mashable.com in 2012 which ushered in a 100% increase in mobile page views, pages-per-visit and ad engagement, and the development of Velocity, the company’s proprietary technology that predicts and reliably measures virality of content across the web. His career has been the perfect marriage of tech start-ups and media companies. Before joining Mashable, Robyn was head of product at Next Issue Media. He has also served as the head of product strategy and technology for a division within NBC Universal, senior vice president of product management and CTO at Ziff Davis Media, and director of operations at Juno. His writing appears on Mashable, PCMag.com, ABCNews.com, Yahoo and elsewhere. Robyn is on the advisory board member for Parsely Inc. and for the Ad:Tech conferences. Robyn has a Masters of Science in computer science from New York University's Courant Institute of Applied Mathematics. He received his Bachelor of Arts from the University of Wisconsin at Madison.Hide the rest