2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Is Using Your Users OK? Debating User Monetization

Monday, March 16
11:00AM - 12:00PM

JW Marriott
Salon 7
110 E 2nd St

Consumer apps and services are defaulting to monetization strategies based on buying and selling personal information. That is, selling access to their users, or access to their users’ data. This extends into the advertising and martech landscapes which is designed to help brands capture more and more data about their users with the promise of better monetization strategies based on leveraging that data, but the end result is a mad scramble for every app, service, vendor, or platform to collect as much data about users as possible, often without a fully fledged notion of how it will be used now, and no guarantees of its use in the future.
Where is this gold rush for user data heading? Users seem to trade their data away willingly, but is there a backlash brewing? And what should the default relationship between a user and a service be with regards to their data?
Ad and martech will tell you it's a value exchange, but what will trust mean around user data over the next 5 years?


#sxsw #users


Damon Reeve


Authenticated Digital

Reggie Wideman

Sr Dir/Strategy


Simplify everything. Motto or mantra, I consider it a business principle. As a strategist, marketer and customer advocate, I’m obsessed with tearing down the walls of complexity that agencies and t...

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Sofie Pompa

Business Dev Mgr


Tyler Willis



Tyler Willis is the Vice President of Business Development at Unified, the social operating platform selected by companies like Lenovo, Deep Focus, and more than 600 other large brands and agencies...

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