2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

F1 Data Analysis Shifts Gears to Healthcare

Friday, March 13
3:30PM - 4:30PM

JW Marriott
Room 203-204
110 E 2nd St


With the reputation as the most expensive sports in the world, a multi-car Formula 1 team’s average annual budget is nearly $500 million dollars. Formula 1 has not only birthed multinational corporations and a viewing audience of over 500 million people, but its innovation and technological advances are permeating a plethora of industries such as cycling, healthcare, and big data.

Formula 1 cars race at speeds over 185 mph and therefore requires the utmost safety features. A race car will have nearly 500 different sensors between the car and the driver in order to collect data to understand the condition of the car, the environment, and the driver. These sensors and data are being applied to healthcare in order to fight obesity, strokes, and arthritis, as well as creating products, such as high-performance bicycles, that have intelligence built into the materials.

The innovation in “Motorsport Valley” is accelerating at Formula 1 speeds; don’t get left behind.


#sxsw #F1Health


Dan Rutstein

Dir UK Trade & Investment

British Consulate General

Dan Rutstein is currently based in Los Angeles, California where he is the Regional Director of the West Coast for UK Trade & Investment (UKTI). UKTI is the specialist government organization that ...

Show the rest

Geoff McGrath


McLaren Applied Technologies

Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to ...

Show the rest

Julian Jenkins



Julian Jenkins is Vice President, Project Planning and Management, and leader of the Digital Platform Performance Unit at GSK. The digital PPU team are focused on harnessing digital technologies an...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Health and Medtech

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo