2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Press Start to Begin: UX and Video Games

Tuesday, March 17
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd


Press start to begin is the message gamers have been greeted with since the early days of interactive entertainment. Hitting that start button is typically the player’s first interaction with a game after putting in the cartridge or disk, the moment they go from passive observer to active participant. As the number of gamers and the devices they play them on grows, game designers and developers are increasingly looking in the direction of User Experience to help them craft interactions that not only make it easier for users to play their games, but to enhance the experience of the game itself. This year we plan to dig deeper into how UX is being practiced in the games industry, especially in the areas of design and research. We'll present real-world applications of UX design and research in games and how they impacted them.


#sxsw #GameUX


Jason Schklar

Chief UX Consultant

Jason Schklar Consults!

Michael Dunn

Exec Prod & Editor-at-Large

Gaming Trend

Stephanie Hagadorn


IBM Design


Free and open to the public. ***Admission subject to venue capacity and age restrictions.
Solo / Dual / Panel

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo