Analog and Digital: Synching an Engagement Campaign
Saturday, March 14
11:00AM - 12:00PM
Austin Convention Center
Austin Convention Center
The team behind the theatrical and PBS documentary Last Days in Vietnam (directed & produced by Rory Kennedy) will take the audience on the journey from a premiere at Sundance, to a nationwide theatrical release, to digital content creation and online roll out, to a community engagement campaign, and an eventual PBS broadcast. It's a wild 15-month ride. Buckle up.
There was a time when you produced a documentary and it played in theaters or aired on TV. Period. How things have changed! Today, a documentary premieres at a festival then has a theatrical release and a television broadcast. It has a big digital presence with expanded content that needs both to stand alone and to serve as marketing for the film. There is community engagement around the documentary and the digital content, and, for sure, a huge social media roll out. So how do you make sure, in today's transmedia, multi-platform world, that everything is working in synch and moving toward a common goal? Q&A welcome.
Keven McAlester is a filmmaker based in Los Angeles. He has directed two award-winning documentary features (You’re Gonna Miss Me, nominated for an Independent Spirit Award, and The Dungeon Masters...Show the rest
Keven McAlester is a filmmaker based in Los Angeles. He has directed two award-winning documentary features (You’re Gonna Miss Me, nominated for an Independent Spirit Award, and The Dungeon Masters, which premiered at the Toronto Film Festival) and over 30 music videos, short films, PSAs, and commercials. His other recent work includes producing the HBO documentary short The Fence (2011) and producing/co-writing the forthcoming American Experience film Last Days in Vietnam. Before his first film, he was a newspaper writer and editor, and in 2004, was a Livingston Award finalist for “The Icebox Revisited,” his story about a 1959 rape and murder in Houston, Texas. He grew up in Dallas, Texas and received his B.A. in History and Literature from Harvard University.Hide the rest
Series Producer, American Experience
American Experience — PBS
Lauren Prestileo currently serves at Series Manager for the PBS series American Experience. In that role, she oversees the marketing and digital teams for the series, and works collaboratively with...Show the rest
Lauren Prestileo currently serves at Series Manager for the PBS series American Experience. In that role, she oversees the marketing and digital teams for the series, and works collaboratively with WGBH’s education, outreach, and fundraising teams. She joined the American Experience staff in 2004 as a publicist for the series. She went on to serve as Project Manager, overseeing all aspects of the community engagement campaigns for the landmark series We Shall Remain, and for the 2011 Emmy-winning documentary Freedom Riders. In her work for the series, she has created high-profile partnerships with organizations such as the Smithsonian Museum of American History and the Gilder Lehrman Institute of American History. She recently served as an associate producer for the American Exprience film JFK. Prior to her tenure in public television, Lauren worked in public affairs in Washington, DC, specializing in public relations and grassroots organizing.Hide the rest
Mark Samels was named executive producer of AMERICAN EXPERIENCE, PBS’ flagship history series, in 2003. Under Samels' leadership, the series has been honored with nearly every industry award, inclu...Show the rest
Mark Samels was named executive producer of AMERICAN EXPERIENCE, PBS’ flagship history series, in 2003. Under Samels' leadership, the series has been honored with nearly every industry award, including the Peabody, Primetime Emmys, the duPont-Columbia Journalism Award, Writers Guild Awards, Oscar nominations and Sundance Film Festival Audience and Grand Jury Awards. Prior to joining WGBH, Samels worked as an independent documentary filmmaker, an executive producer for several U.S. public television stations, and as a producer for the first co-production between Japanese and American television. A native of Wisconsin, he is a graduate of the University of Wisconsin-Madison.Hide the rest