2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Design Sprints at Google: UX Methods and Mindset

Saturday, March 14
3:30PM - 4:30PM

JW Marriott
Salon D
110 E 2nd St

Design matters. Speed matters. Can you have both? At Google, one of our most important tools is the design sprint. A design sprint compresses the typical product design cycle to a week or less. It brings the entire team to create a quantum leap in envisioning a new product or service. To date, we have ran 100+ sprints at Google on projects as diverse as Google Glass, Project Loon, Self-Driving cars, Ads and even our internal tools.

In this talk, Nadya Direkova and Marta Rey-Babarro, a designer and a researcher will join forces to help you run an effective sprint for your own team. The talk will include:

- Key UX methods for enabling sprints.

- How to lead teams in sprints: the art of the Sprint Masters.

- Structure and types of design sprints.

- Case studies from Self Driving cars, Project Loon, Ads and internal tools.


#sxsw #dznsprint


Marta Rey-Babarro

Sr Researcher UX Mgr


Marta Rey-Babarro, PhD, is a senior researcher at Google Corporate Engineering. Since she joined this division, one of her roles has been a sprint master. As a sprint master, she has helped more th...

Show the rest

Nadya Direkova

Staff Designer & Design Evagelist


Nadya Direkova is a designer focused on speed of innovation and team-work that create simple, beautiful solutions for a global audience. She works as a Staff Designer and Design Evangelist at Googl...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Design and Development

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo