2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Academic Research Can Go Almost Viral Too

Sunday, March 15
3:30PM - 4:30PM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd


Can a bad hair day nix your raise? Why is it risky to pitch an idea that is too perfect? These topics are headline fodder for stories about academic research by Stanford Graduate School of Business professors.
In this interactive conversation, we’ll share how we turn potentially dry academic studies into engaging stories, and deliver them on a multitude of publishing platforms, including our website, print magazine, and syndication partners, and to more than 230K Twitter followers. For those who find original content creation challenging, we’ll reveal how we work with faculty to retain academic rigor while telling stories that people want to read and share.
We’ll also discuss effective ways to extend the reach of your content via the web and social media, how to customize content for your own properties and mass media partners, and why it’s important to recycle stories. Don’t worry, we won’t leave out old-school print – we’ll share ways we continuously reinvent our magazine.


#sxsw #TeachReach


Deborah Petersen

Editorial Operations Mgr

Stanford Graduate School of Business

Deborah Petersen is editorial operations manager at Stanford Graduate School of Business and spent many years as a print and digital journalist. As the social media editor for Bay Area News Group, ...

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Karen Lee

Social Web & Email Strategist

Stanford Graduate School of Business

Karen Lee is the Social Web & Email Strategist in the Marketing & Communications team at Stanford Graduate School of Business. She joined Stanford in 2011 to lead the school's social media strategy...

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Interactive Badge, Gold Badge, Platinum Badge
Core Conversation
Content and Distribution

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