Some of the biggest challenges in the energy world have nothing to do with power plants, greenhouse gases or new technology; they have everything to do with design. That’s because design drives human behavior and human behavior drives energy demand. Reducing energy consumption extends beyond developing hardware technology -- it lies in motivating consumers to change their behavior. But the question remains: as a designer, how do you build products that encourage great decision-making and motivate specific behaviors from users?

Deena Rosen, VP of User Experience at Opower, will explain Opower's proven approach to designing to change behavior around energy use. She'll highlight how all designers can practice Behavioral Design to drive the outcomes they're passionate about, including an introduction to basic behavioral science, real-world examples, and actionable takeaways.