Humanizing Data: Bridging UX Research and Analytics
Sunday, March 15
11:00AM - 12:00PM
110 E 2nd St
The rise of big data is changing the way many of us design products, as we rely on increasingly data-driven tools and analysis in place of more traditional user-centered techniques like usability testing. But big data only tells us part of the story, often revealing behavioral patterns but failing to capture the emotions and attitudes that shape those behaviors. How can data analysis and UX research work together to tell a more complete story, bridging the precision of data with the empathic value of research?
In this talk, the leaders of Etsy's UX research and analytics team will share some of their experiences, and invite participants to offer their own perspectives into how researchers and analysts can best work together to inform each others' work.
Dir of Research
Dir of Analytics
Nell Thomas is Director of Analytics at Etsy. She leads a team of data analysts who partner with product, marketing, finance, and engineering to scout, build, instrument and improve Etsy’s product ...Show the rest
Nell Thomas is Director of Analytics at Etsy. She leads a team of data analysts who partner with product, marketing, finance, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two small NYC start-ups. She is a graduate of Harvard College, where she studied social psychology and cognitive neuroscience. She also holds a master’s degree from the University of Pennsylvania in the history and sociology of science and technology.Hide the rest