Cognitive Rehab: Designing Past Self-Delusion
Monday, March 16
5:00PM - 6:00PM
110 E 2nd St
Come explore the intersection of design and cognitive science. Learn how cognitive biases, logical fallacies, and misguided heuristics can derail your design process and undermine your product strategy.
Most of the time these mental phenomena help keep us alive and sane, but unknown and unchecked, they can wreak havoc on your decision-making process.
You'll learn how to spot these well-documented, cognitive landmines and how to avoid baking your cognitive shortcomings into research, design and product development decisions.
Has your business strategy fallen victim to the affect heuristic? Is the hindsight bias invalidating your research and user testing? Are you being held hostage by the sunk cost fallacy?
Come find out and learn how cognitive science can help you design past self-delusion.
David McRaney is an internationally best-selling author and journalist who created the You Are Not So Smart blog, books, and podcast. He travels a lot these days, doing lectures about topics like c...Show the rest
David McRaney is an internationally best-selling author and journalist who created the You Are Not So Smart blog, books, and podcast. He travels a lot these days, doing lectures about topics like cognitive biases, self-delusion, and psychology.
He cut his teeth as a newspaper reporter covering Hurricane Katrina. Later, he covered things like who tests rockets for NASA, what it is like to run a halfway home for HIV-positive homeless men, and how a family sent their kids to college by making and selling knives.
Since then, he has been an editor, photographer, voiceover artist, television host, public speaker, and tornado survivor. He worked for several years as the head of digital media for a television station where he also produced The Green Couch Sessions, a TV show about the music of the Deep South.
He is married to Amanda McRaney, and they live in Hattiesburg, Mississippi.Hide the rest
John is an award-winning user experience designer, author, teacher, and speaker who is passionate about finding and exploring other fields of study that have points of intersection with the field o...Show the rest
John is an award-winning user experience designer, author, teacher, and speaker who is passionate about finding and exploring other fields of study that have points of intersection with the field of design.
John has brought several discussions to SXSW. In 2009 he introduced the festival to the idea of digital legacy (what happens to your digital assets when you die). In 2012 he introduced the first robot panelist at SXSW and moderated a session on artificial intelligence.
In Raleigh, John works with clients to build websites, web applications, and mobile apps. On the weekends, you can find him building tangible stuff with his son in the garage.Hide the rest