2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Cognitive Rehab: Designing Past Self-Delusion

Monday, March 16
5:00PM - 6:00PM

JW Marriott
Salon A
110 E 2nd St


Come explore the intersection of design and cognitive science. Learn how cognitive biases, logical fallacies, and misguided heuristics can derail your design process and undermine your product strategy.

Most of the time these mental phenomena help keep us alive and sane, but unknown and unchecked, they can wreak havoc on your decision-making process.

You'll learn how to spot these well-documented, cognitive landmines and how to avoid baking your cognitive shortcomings into research, design and product development decisions.

Has your business strategy fallen victim to the affect heuristic? Is the hindsight bias invalidating your research and user testing? Are you being held hostage by the sunk cost fallacy?

Come find out and learn how cognitive science can help you design past self-delusion.


#sxsw #thoughtlab


David McRaney

Science Journalist

David McRaney is an internationally best-selling author and journalist who created the You Are Not So Smart blog, books, and podcast. He travels a lot these days, doing lectures about topics like c...

Show the rest

John Romano

Experience Designer

John is an award-winning user experience designer, author, teacher, and speaker who is passionate about finding and exploring other fields of study that have points of intersection with the field o...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Design and Development

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo