How Kids Changed the Way We Design for Adults
Friday, March 13
5:00PM - 6:00PM
110 E 2nd St
Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.
But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!
By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.
This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.
Customer experience consultant
Kerry is a customer experience consultant and industry analyst with expertise in human-centered design, journey mapping, marketing, and branding. She helps executives co-create innovative products,...Show the rest
Kerry is a customer experience consultant and industry analyst with expertise in human-centered design, journey mapping, marketing, and branding. She helps executives co-create innovative products, services, and experiences that truly matter — for their customers, for their employees, and for their business.
Kerry’s ideas, analysis, and opinions have appeared on sites like Harvard Business Review, The Wall Street Journal, Fast Company, Forbes, USA Today, and Advertising Age. She also contributes a regular column to Touchpoint, the journal published by the global Service Design Network.
Kerry spent seven years with the customer experience practice at Forrester Research. As vice president and principal analyst, she led Forrester’s research on customer experience design and innovation. She was also the creative force behind the customer experience ecosystem, a framework that helps companies diagnose and fix customer problems at their roots.Hide the rest
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Goog...Show the rest
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Google, and the health start-up Oscar.
Lisa is also the Chairman of the Board of the Swedish Industrial Design Foundation, Chairman of the Board of The Swedish Educational Broadcasting Company, and a board member of Avanza Bank. She has also served on the boards of Nobel Prize and the international design school Hyper Island.
Lisa has been appointed Sweden’s Service Innovator of the Year and listed as one of the top 10 female leaders in Sweden.Hide the rest