2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

A Million Medicis: Funding the Content Revolution

Friday, March 13
5:00PM - 6:00PM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd


We're so used to treating digital content like physical goods that we've forgotten how different they are and how unsustainable that business model can be. In this conversation, we’ll explore new directions for content consumption and compensation that respect the true nature of content today.

Specifically, we’ll investigate crowdsourced patronage, the idea of paying the artist directly for her work on an ongoing basis, as opposed to for each individual piece of content. Including examples, we’ll look at how this fits in with consumption trends like an emphasis on services over goods and access over ownership. 

We’ll also look at the implications for the future of content, especially at how distributing financial risk across multiple patrons instead of centralizing it in a corporation transforms our relationship to artists and content.
It’s still not easy, but there’s never been a better time to be an artist who wants to produce good work, nurture an audience, and still pay the bills.


#sxsw #newmedicis


David Dylan Thomas

Content Strategist



Interactive Badge, Gold Badge, Platinum Badge
Core Conversation
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo