Denise G. Tayloe co-founded PRIVO in early 2001, inspired by the opportunities and challenges of implementing the Children’s Online Privacy Protection Act (COPPA). PRIVO bridges the gap between the competing privacy and commerce interests of consumers and businesses, with a special focus on the protection of kids' privacy. PRIVO is a long-standing Federal Trade Commission (FTC) approved, neutral third-party service provider, providing safe harbor COPPA certification and is the one-stop outsource solution that helps companies obtain and manage verifiable parental consent.

Denise has become a subject matter expert, recognized leader and authority in permission and identity management, has been an invited speaker on the subject at conferences regarding identity and children’s privacy issues across the globe. Over the years, Ms. Tayloe has worked directly with Toca Boca, LEGO, Mind Candy, Outfit 7, Burger King, Buena Vista Home Studios, Barnes and Noble, Vivendi and NASA to name a few.

Originally an exercise physiologist and UCLA and Olympic women's track coach, I also did neuroendocrinology research with a focus on the sympathetic nervous system and addiction. Several years teaching physical therapy and related sciences, and some years working at the Betty Ford Center rounded out my 20th Century experience. In 1999 I became a top cyberathlete and virtual goods seller, and in 2000 I wrote the first mainstream article about virtual goods sales with Ashley Dunn of the LA Times.

For the next few years I studied and reported on virtual economies in online games world wide. I was a tester, designer, and economy builder for Nexon in 2000 and 2001 when they started fiddling with microtransactions, and I became fascinating with the possibility of alternative online gaming business models. In 2005 I made the decision to dedicate my life to becoming one of the first virtual economy designers and researchers.