Jeff Price leads the primary commercial areas, including media, sponsorship, merchandise, marketing communication and international. A growth oriented business leader with a 25-year record in the sports industry, Price most recently drove the digital transformation of the iconic Sporting News brand, culminating in its joint venture with London’s Perform PLC to form Sporting News Media. An experienced leader of collaborative teams across multi-media content, sales, marketing, sponsorship, communications and digital personnel, Price is a seasoned dealmaker known for his disruptive strategic vision, with expertise in product development, strategic partnerships, brand strategy and acquisitions. Under his leadership, Sporting News pivoted its business from a legacy print magazine into a vibrant digital business, with the dual pursuits of serving sports fans across multiple platforms and delivering digital solutions to marketers looking to engage a passionate audience.

Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenue, with partners such as Marriott, BMW, Phillips 66, AT&T.

Farrell worked for the U.S. Olympic Committee on new media marketing and was the Director of Internet Marketing for Warner Bros., handling consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, The Wizard of Oz and Scooby-Doo.

He earned a degree in journalism from the University of Arkansas, and volunteers on the non-profit board of directors for Adaptive Adventures. His blog is at SportsMarketingLab.com and you can follow him on Twitter at @mattfarrell_.