2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Battling Tradition to Reinvent Youth Sports

Saturday, March 14
11:00AM - 12:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd


Why would the sports that created such household names like Venus and Serena Williams, John McEnroe, Michael Phelps, Missy Franklin, Tiger Woods and Stacy Lewis reinvent themselves at the grassroots? The rich history and tradition that serves these sports also makes it more difficult to innovate and adapt to changing consumer expectations, especially among millennials. Youth inactivity is at its highest level, new sports are emerging daily and electronic devices are challenging for kids' attention. Three sport innovators discuss reinventing youth sports, getting kids active and embracing technology as part of the solution.


#sxsw #SXsports


Christine Brennan



Jeff Price at SXSW

Jeff Price

Chief Commercial Officer

PGA of America

Jeff Price leads the primary commercial areas, including media, sponsorship, merchandise, marketing communication and international. A growth oriented business leader with a 25-year record in the s...

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Kurt Kamperman at SXSW

Kurt Kamperman

Chief Exec Community Tennis

US Tennis Association

Kamperman leads the USTA’s efforts to increase tennis participation in the U.S., and in recent years has played a major role in overseeing the USTA’s historic 10 and Under Tennis initiative. Kamper...

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Matt Farrell

Chief Mktg Officer

USA Swimming

Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenu...

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