2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Bladerunner: South Africa's Trial by Social Media

Friday, March 13
5:00PM - 6:00PM

Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd


The Oscar Pistorius (aka “Bladerunner”) trial was more than just a murder case that captured global attention, it was the catalyst for a massive leap in the online behaviour of Africa's wealthiest country.

Prior to the case, social media and online news were still regarded as the poor cousins of traditional and broadcast media in South Africa. However, the televised trial brought a whole new audience into the digital age.

Millions of South Africans went online for the first time to follow court proceedings via social media and online reporting. And that spike in usage has not dropped off - they are now voicing their opinions louder and on more topics than ever.


#sxsw #Bladerun


Amanda Whitehouse

Head of Social Media


Amanda Sevasti is a regular commentator on the digital landscape in South Africa, contributing to a variety of print and online publications. She worked as a creative on promotional and digital act...

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Emma Sadleir

Social Media Lawyer

Emma Sadleir is a media lawyer, consultant and speaker based in Johannesburg. Her areas of expertise include print and electronic media law, with a particular focus on social media law.  Having s...

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