2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Innovation Principles and Practices

Tuesday, March 17
9:30AM - 10:30AM

JW Marriott
Salon C
110 E 2nd St


Rapid innovation lessons from the US military and NASA, based on my book FIRE (How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation - HarperBusiness, 2014). The book blends pop-culture and history with engineering insight and delivers funny, practical guidance to help innovators deliver best-in-class capabilities using minimal resources.

This core conversation will use stories about advanced tech development projects to introduce a set of practices and tools that foster high-speed, low-cost innovation. Particular emphasis will be placed on the nature and role of simplicity in organizational and technical design.


#sxsw #innopract


Dan Ward


Dan Ward Consulting LLC

Dan Ward is a Lieutenant Colonel in the US Air Force with three engineering degrees and 20 years experience designing, testing, and delivering advanced technologies. His assignments include the Pen...

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Core Conversation
Design and Development

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