Creating a scene on a green screen takes several things into account such as who the actors are, where they’re placed, and what they are doing. All of this creates the context for the scene. The same principles can be applied to designing UX. We’ll look at three specific types of context I call Person, Place, and Problem and draw the parallels between green screen cinema and UX design. Examples of good and bad implementations of these types of context will be examined and we'll explore what these stories mean to UX. Attendees will walk away knowing how to look at their designs like a green screen and design for great context in their UX.