2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Natural Architecture of Social Media

Saturday, March 14
9:30AM - 10:30AM

Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd

People have talked about the social 'ecosystem', as if it comprises distinct, intelligent consumers for a long time. But they’ve always overlooked one key fact: social-media networks are the heart of the ecosystem. They are holonic structures – individual, but acting as a whole. The creation of social media networks turned computers and smartphones into something amazing: doorways into a landscape, nourished by content and thriving on emotion expressed through the act of sharing. Sharing is the single most important activity that happens on social networks. Our physical computer networks are merely the substrate for a new meta-creature, the social organism. Sharing feeds the living organism, and a new form of social media creates itself in the process. Patrick Mulford will examine this social-media organism through the lens of biomimicry, where you can see the seven basic rules that facilitate life itself are remarkably similar to seven basic principles that drive social media success.


#sxsw #socialarch


Patrick Mulford

Exec Creative Dir

theAudience Inc


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo