Augmented Reality and Virtual Reality are fundamentally changing the entertainment landscape. These technologies are creating immense opportunities and will change the way innovative entertainment companies operate. Wearable tech, advanced mobile devices, and 3D holographic projection will bring audiovisual content previously trapped in a picture-like two dimensional frame into the world around us. But it is still early. No single device has been overwhelmingly adopted and there is little pre-existing content. Then again, we’ve seen this story before with the internet and mobile -- gamers (and porn) will lead the way, and everyone else will follow. Every new business model is up for grabs. Our panel will tell you how to prepare and adapt to catch the coming wave.