2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

AR and VR: Moving Beyond the Square Screen

Monday, March 16
5:00PM - 6:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

Augmented Reality and Virtual Reality are fundamentally changing the entertainment landscape. These technologies are creating immense opportunities and will change the way innovative entertainment companies operate. Wearable tech, advanced mobile devices, and 3D holographic projection will bring audiovisual content previously trapped in a picture-like two dimensional frame into the world around us. But it is still early. No single device has been overwhelmingly adopted and there is little pre-existing content. Then again, we’ve seen this story before with the internet and mobile -- gamers (and porn) will lead the way, and everyone else will follow. Every new business model is up for grabs. Our panel will tell you how to prepare and adapt to catch the coming wave.

Hashtags

#sxsw #FutureofTV

Presenters

Allen DeBevoise

Chairman of the Board

Machinima

Anthony Mattana

Founder

Hooke Audio

Gaia Dempsey

Co-Founder, Managing Dir DAQRI Intl

DAQRI

Steven Masur

Partner

CDAS Venture Law Group

Details

Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Entertainment and Immersion
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo