Jeffrey Abramson is a seasoned integrated marketing strategist who specializes in connecting brands, artists, and influencers. He began his career at Miramax films before spending 12 years with Gen Art, most recently as the company’s Co-President and previously as SVP of its Film Division.  There he oversaw the annual film festival and numerous other programs to elevate emerging filmmakers, fashion designers and artists.    He has created and executed many custom events, programs and content designed to bring key marketing objectives to life for brand partners seeking to align with the passion points of culturally savvy consumers. Such programs include Your Amazon Ad Competition, Crest 3D White “Little White Wardrobe” competition, Delta Air Lines “Fly-In Movies,” Starbucks Salon & Eco-Online Film Fest, Nokia Sound Circle and Nokia Art In Motion, 7 For All Mankind’s “7 Fresh Faces in Film,” Kenneth Cole's “Champions of Independent Film”, Tic Tac’s “Shake It Up” social video initiative and Aquafina & MySpace’s “No Sleep Til’ Sundance” Beastie Boys music video contest and concert. Other clients have included Cadillac, Canon, K-Swiss, American Express, Downy, Unilever, Diageo and Acura.                                                                           
Jeffrey now serves as Senior Vice President of Brand Strategy and Alliances at Broad Green Pictures.