Opeyemi has managed the TFI New Media Fund since 2011 and expanded the Interactive department to include TFI Interactive—a day-long immersion into the world of digital storytelling, Interactive Playground—an arena showcasing immersive technologies and projects, Tribeca Sandbox—an interactive resource report, and Tribeca Hacks—a creative incubator, which mentors storytellers and technologists into creating interactive prototypes. Previously, as a Senior Project Manager at ScrollMotion, she worked with and oversaw teams of designers, programmers and third party vendors in the production of new media applications for clients such as Disney, Oprah Magazine and Genentech.