2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

19 Reinos - A Game of Thrones Immersive Experience

Sunday, March 15
12:30PM - 1:30PM

Austin Convention Center
Austin Suite
Austin Convention Center


Canal+ Spain and Transmedia Storyteller LTD, in order to promote the launch of Game of Thrones fourth season, brought Westeros to life across Spain using social storytelling, gaming and live experiences. 19Reinos has been one the world’s most ambitious transmedia entertainment experiences, which transformed Spain into a huge storytelling canvas. The experience included live events, a 5-episode web series, a massively multiplayer role-playing game with location-based quests and strong participation on social media. In this panel will discuss about the creative process of this transmedia project, focusing on audience participation and how CANAL+ rewarded fans.

Topics that will be covered:

- Creating a storyworld from an existing IP

- Designing by putting the fan at the center of the experience

- Crafting a seamless user journey

- Thinking of different levels of engagement

- Managing a passionate community

- Working with brand integration


#sxsw #DigitalDomain


Belén Santa-Olalla

Sr Creative Consultant

Transmedia Storyteller LTD/Conducttr

Belén Santa- Olalla is Senior Creative Consultant at Transmedia Storyteller LTD , London . Along with Robert Pratten, she has done consulting work for various transmedia corporations in Los Angele...

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Miguel Salvat


Canal+ Spain

Miguel Salvat is director of Canal+. He joined the corporation in the fall of 2005 as Premium Channesl director at Canal+. At Canal+, he has run production, promotion and programming departments. L...

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Robert Pratten



Robert Pratten, CEO & Founder of Transmedia Storyteller Ltd and is the creator of Conducttr and the Active Story System, a unique design methodology for participatory transmedia storytelling.


Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Entertainment and Immersion

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