2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

To Window Or Not To Window: Film Release Strategies

Sunday, March 15
12:30PM - 1:30PM

Austin Convention Center
Room 17B
Austin Convention Center


Releasing a film isn’t as cut-and-dry as picking a date and encouraging fans to spend money to watch it. Elements to consider include screening in theaters, video-on-demand, rentals, streaming, DVDs and digital purchases, and more. In this panel, we will discuss the new and emerging opportunities for film distribution and the unique windowing methods that companies are experimenting with. We’ll look into the different strategies available depending on a film’s goals, audience and genre, and panelists will give concrete examples of what has (and hasn’t) worked for them, for instance in the case of panelist Neil Berkeley’s documentary, Harmontown, which premiered at SXSW in 2014.


Adam Klaff

Head of Business Dev


Adam Klaff is Head of Business Development for VHX, a self-publishing platform for premium video used by thousands of artists and distributors worldwide. His responsibilities include overseeing co...

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Danielle DiGiacomo

Dir of Acquisitions

The Orchard

Danielle DiGiacomo is Senior Manager of Film distribution at The Orchard, overseeing the acquisition and release of documentaries and independent films across digital platforms worldwide. She is al...

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Neil Berkeley



Director Neil Berkeley has been working in film and television for over a decade. His award winning documentary, Beauty Is Embarrassing, premiered at SXSW in 2012. His design-based production compa...

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Simon Ore

Assoc Producer/ Mgmt Consultant

Starburns Industries/The Cinefamily


Film Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Marketing and Promotion

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