2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

DIY Theatrical Distribution for Independent Films

Monday, March 16
3:30PM - 4:30PM

Austin Convention Center
Room 17B
Austin Convention Center

Learn the ins and outs of Do-It-Yourself Theatrical Distribution. The panel will use the theatrical releases of two SXSW 2013 feature films, BEFORE YOU KNOW IT (PJ Raval) and ZERO CHARISMA (Katie Graham, Andrew Matthews), as a how-to case study for releasing your independent film theatrically. Whether you choose an entirely DIY or partially DIY route to release your film in theaters, filmmakers PJ Raval (Director), Sara Giustini (Producer), Annie Bush (Co-Producer), Katie Graham (Co-Director) and Andrew Matthews (Co-Director) will share their experience setting goals for their theatrical run, creating strategies for audience building and budgeting for distribution & outreach. Learn the secrets to a successful theatrical run from these recently released films, including the things no one ever tells you about distribution!


Andrew Matthews


Andrew Matthews is an Austin filmmaker whose recent film ZERO CHARISMA, which he wrote and co-directed, won the Narrative Spotlight Audience Award at SXSW 2013 and will be released by Tribeca Films...

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Annie Bush


Untitled Films

Annie Bush is an award-winning educator turned filmmaker based in Austin, Texas. She comes to the world of film & art after having spent seven years teaching young people the discipline of Spanish....

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Katie Graham


Katie Graham is a Producer/Director currently living in Austin, TX with roots in Los Angeles, CA. Her first feature film, ZERO CHARISMA, which she co-directed with her partner Andrew Matthews, won ...

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PJ Raval


Untitled Films

Named one of Out Magazine’s “Out 100 2010” and Filmmaker Magazine's "25 New Faces of Independent Film 2006," PJ Raval is an award-winning filmmaker whose credits include TRINIDAD (Best Documentary ...

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Sara Giustini

Producer Community Outreach & Audience Engagement

Untitled Films

As a filmmaker Sara Giustini has an affinity for both fact and fiction so she divides her time between documentary and narrative production.

Most recently, Sara produced the award winning docu...

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Film Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
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