2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Online Distribution: Set The Trend!

Tuesday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 15
Austin Convention Center

Set The Trend! is curating and nurturing the film community by exploring new digital business models that give them more value and lead to a win-win situation for everyone, the content industry and consumers, by offering a platform of exchange between North American and European key players in order to rethink and reboot film distribution due to digital age.

In the land of digital, everything is constantly evolving. The distribution game has changed, potentially altering the future of consumer behavior and content windowing. In this context, the film community needs and wants to confront to reality, to be educated about what is working and what is not, where it works, and what could be done. SXSW is the best place to look at in terms of innovative business models of content and film distribution.

Set The Trend! gives good practices on how to change the use the technology and online distribution for new business models which are efficient for the audience.


#sxsw #ConvergeDay


Daniela Elstner

Managing Dir

Doc & Film International

Daphne Kapfer

Managing Dir

Europa International

Jonathan Marlow

Chief Content Officer



Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo