Online Distribution: Set The Trend!
Set The Trend! is curating and nurturing the film community by exploring new digital business models that give them more value and lead to a win-win situation for everyone, the content industry and consumers, by offering a platform of exchange between North American and European key players in order to rethink and reboot film distribution due to digital age.
In the land of digital, everything is constantly evolving. The distribution game has changed, potentially altering the future of consumer behavior and content windowing. In this context, the film community needs and wants to confront to reality, to be educated about what is working and what is not, where it works, and what could be done. SXSW is the best place to look at in terms of innovative business models of content and film distribution.
Set The Trend! gives good practices on how to change the use the technology and online distribution for new business models which are efficient for the audience.