2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Why the Future of Film Depends on Social Media

Saturday, March 14
2:00PM - 2:15PM

Austin Convention Center
Room 15
Austin Convention Center

The media and entertainment landscape has changed significantly in the past few years, due in part to the evolving role of social media. These changes have forced entertainment companies to adapt their marketing efforts to stand out in the changing social landscape. However, these changes also provide independent filmmakers the opportunity to market their movies in new and less expensive ways, which allows them to reach additional and larger audiences, as well as compete on a more equal playing field with larger studios and filmmakers. This talk will discuss how indie filmmakers can learn from and incorporate the tactics larger entertainment brands use to stay relevant in today's social media environment.


Jenn Deering Davis


Union Metrics

Jenn Deering Davis is Co-Founder and Editor-in-Chief of Union Metrics, where she is responsible for Union Metrics’ communication and product messaging. In the past five years at Union Metrics, Jenn...

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