Brands used to be able to check off the ‘social’ box by maintaining a Facebook page. Today, brands have made social content the center of their global marketing strategies – creating, distributing, and measuring content …

Intermediate

Presenters

Jim Rudden

Sometimes Twitter and Facebook feeds sound like one big group therapy session. Consumers know that complaining online gets results, and companies are so terrified of going viral for the wrong reasons (see: the Amy’s Baki…

Intermediate

Presenters

Kam Desai

When the World Wide Web first became commercially available, researchers and pundits touted a new "cybertopia," a utopic view on how race would no longer "matter" on the Internet and one that some continue to hold today.…

Intermediate

Presenters

Jenny Korn

Electronic Dance Music continues to take the world by storm – and with it comes a new generation of music fans that sit at the nexus of music and technology. More than other genres, the EDM fan is digitally engaged with …

Presenters

Donnie Estopinal, Kerri Mason, Martina Wang, Senthil Chidambaram