Lost In Translation
An artist and producer spend weeks, sometimes months, working on a record, but what happens to it between mastering and the consumer? Grammy award winning producer/mixer Andrew Scheps (Black Sabbath, Adele, Red Hot Chili Peppers) explains it all, from digital audio sample rates, lossless and lossy encoding, to digital download and streaming options; and most importantly, what they all sound like and why the artist should care. There will be a professional playback system and a wide variety of listening material from all of the currently available digital music outlets so you can hear for yourself.
Presenters

Gavin Lurssen
Pres, Mastering Engineer
Lurssen Mastering
Since 1991, Gavin has established himself as a prominent mastering engineer in the industry having earned 3 Grammy Awards including 2 for Album of the Year for “O Brother, Where Art Thou?” And Alison Krauss/Robert Plant’s “Raising Sand”. He also won a Latin Grammy for Diego Torres’ “Distinto” for Best Engineered Album in 2010. Gavin has worked on Oscar nominated projects including the soundtracks for “Crazy Heart”, “Up”, “Cars”, and “Slumdog Millionaire”, and has numerous Gold and Platinum records to his credit.
Artists include:
• Elton John/Leon Russell • Robbie Robertson • Gregg Allman • John Mellencamp • Eric Clapton • Matchbox Twenty • Lucinda Williams • Steve Earle • B. B. King • Elvis Costello
Gavin’s work has been recognized with two TEC Awards for Mastering and for Outstanding Facility as well as a Berklee College of Music Distinguished Alumni Award. Gavin has also served on the Board of Governors for the LA Chapter of NARAS.
