2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Composing Music to Task

Are you interested in composing music for commercials? Music for spots is not about the music itself, its about music supporting a branded message. It’s about telling a story and making an idea better. Here is an opportunity to interpret a creative brief and have your music critiqued by industry experts. Download the spot, read the brief and submit your idea. Show up and hear direct, informative feedback the way we do to composers on a daily basis.

You can find the video spot & creative brief, here: http://sxsw.com/music/composing-session



Daniel Kuypers

Music Producer

Energy BBDO

After years as an independent artist, running a record label/ distributor/ studio, I joined the inaugural team at Music Dealers and helped build the company to a powerful player in the music content world.

I am now the head of music at Energy BBDO working with clients like Bud Light, Lays, Quaker, Bayer and more.


Eric Hillebrecht

VP Creative Dir

The Lodge/The Music Playground

10 year music industry veteran who works as the VP, Creative Director at the original music company The Lodge Music and founder of the band and artist licensing division The Music Playground.


Fritz Doddy

Creative Dir

Elias Arts

25 year veteran of the commercial music industry and 23 years employed at Elias Arts. Over 2500 tracks sold during this tenure.

Multiple Clio award winner and a member of the NY board of AMP, The Association of Music Producers.

Multi-instrumentalist/Singer/Songwriter with multiple album, TV and film credits.

Instrumental in defining the discipline of Audio Branding.


Mike Boris

Groove Guild

Mike Boris has worked on over 6,000 Commercials. He a partner at Groove Guild, an independent creative music department for Agencies and Brands. Their clients include; Jonannes Leonardo, Draft FCB, Boomagers, Band Union, Red Fuse, Havas, Kohl's, and Digitas.

Boris began his career as an engineer and has worked as a Music Producer at Ogilvy, VP Head of Music at Bates USA. and for nearly a decade as SVP Head of Music at McCann Erickson.

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Music sponsor

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