2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Don't Let Your Music Become Anti-Social Media

Social media has become the most all-consuming online craze now but how well is it being used by musicians, labels and PR companies? Most of it is still noise, competing with millions of others through dozens of social media platforms but ultimately going nowhere. Two of the best known American independent labels and a well-known PR firm discuss successful ways that they've broken through this noise as they've done outreach with fans and communities to connect about artists, upcoming releases and tours.



Jason Gross

Freelance Writer


Freelance writer, editor, social media maven


Sean Hallarman

Publicist/Digital Strategist

Big Hassle Media

Sean has been with Big Hassle Media since 2009, working as a Senior Publicist and running the digital strategy department. Select current/previous projects include Bear Hands, Bonnaroo Festival, Dawn of Midi, Death Grips, Deltron 3030, Down, Menomena, together PANGEA, The Walkmen and more.

Nils Bernstein

Dir of Pub & Artist Liaison

Matador Records

Nils is 25-year veteran of the independent music industry. From his early days as a record store owner, then to handling publicity and A&R for SubPop during the grunge years, to his current post as Director of Publicity and Artist Relations for Matador. Additionally, he's a published freelance food and drink writer (Bon Appetit, Men's Journal, Wine Enthiusiast, and more).


Lindsey Kronmiller

Radio Prom & Project Mgr

Merge Records

Former college radio promotions director at KCPR at Cal Poly. Worked at Merge for 8 years doing a variety of tasks including helping to build a social networking presence and strong contacts with bloggers.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil