Art vs Craft - Original Music for Advertising
Artists compose music directly for brands through music companies, publishers, labels, or even direct to client. Explore how a writer/producer can break into the field of composing for ad music as well as the many facets of the job.
Although having been a piano player and music geek since age 5, the genesis of Jack’s current position actually began with 5 years of film production in Boston. Using that experience he transitioned to a staff gig as broadcast producer at Arnold Worldwide in Boston, producing work for McDonalds, Boston Market and Dunlop.
After realizing that the worlds of film, advertising and music do come together in the form of the modern music house, Jack took the position of Executive Producer at Singing Serpent NY. Opening up that studio from the start, he developed business over four years with clients ranging from GE to Starwood Hotels to Ebay. He then left Singing Serpent to open up his own music company, BlackBoard3 in the Flatiron area of Manhattan, eventually winning the global campaign for Lowes Home Improvement as well as a number of spots for Pizza Hut and ESPN.
In 2010 Jack closed shop at BlackBoard3 to join forces with Paul and Birgit to become the third partner of HiFi Project, thus creating a bi-coastal music and sound design company. For the last three years the brand has developed into three offices (opening up in Minneapolis last year) and has been very busy doing work for a wide variety of clients including: Chevy, Target, Progressive Insurance, and GAP, with Target’s “Fork Lift” spot making Shoot’s Top Ten Music Tracks in 2013.
Exec Music Producer
Dir, Mktg & Licensing, Film &TV
Ryan Fitch hails from Saatchi & Saatchi, where he spent ten years as one of their most seasoned and gifted music producers. Known for his uncanny ability to find that “perfect song” for brands big and small, he’s mastered the craft of integrating music into TV, radio and interactive campaigns. If you’ve seen any ads from Procter & Gamble, JCPenney, Miller, General Mills and Cadbury, among others, you’ve most likely heard Ryan’s work. During his tenure, Saatchi New York has earned several distinguished awards, including the prestigious Cannes award for Agency of the Year. The National Assn. of Record Industry Professionals also named Ryan one of the “Top Music Ad Agency Executives”. It’s no wonder his forward thinking and enthusiasm makes him a perfect fit for this position at BMG. It goes without saying that Ryan’s always admired BMG for being ahead of the curve and a leader in the industry.