2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Heavy Metal Entrepreneurship - A Ph.D. Study

#sxsw #metalphd

Most of the growth in Finnish music export originates from the success of Finnish metal music. Bands like Amorphis, Nightwish and Children of Bodom have been touring and selling records globally since late '90s. These artist entrepreneurs develop and refine their product offering, they search for funding, distribution and partners in order to make a living doing what they love, as any entrepreneur does.



Laura Laaksonen


Sunflower Entertainment Group

Laura Laaksonen is a music and film enthusiast. She currently works as an advisor for creative industries at Consulate General of Finland. She got her M.Sc.(Tech) in 2007 and has since studied product development at Stanford, filmmaking at USC and NYFA and International Business at Aalto School of Business. She used to be a singer and songwriter in a band and a partner in a small design accessories company. These experiences got her fascinated with entrepreneurship in the creative fields and her Ph.D. research in International Business focuses on exactly that. Her five year Ph.D. project got her traveling around the world with Finnish heavy metal bands, the primary research topic. For four years she has also taught a course at Helsinki University Art Management and Criticism program called Arts in Consumer culture. She is also currently working on a book based on her research findings on building and sustaining a career in the creative industries.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil