2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Optimize Your Online Store - Sell More, Earn More

#sxsw #sellmore

Is your website's store just a digital lemonade stand? It could be a powerful revenue driver if it's designed & managed effectively. Get insights from e-commerce and merchandising experts on how to build & run a profitable online store and maximize the revenue potential from your fan base. Whether you're an indie act or an established star, you'll learn useful tips on how to sell more units, earn more money, and avoid common mistakes & pitfalls.



Jason Spitz

Ecommerce Consultant

The Spitz Agency

Jason Spitz has spent his career at the intersection of music, marketing, and E-commerce. While working at Rhino Entertainment (a division of Warner Music Group), Jason oversaw direct-to-consumer E-commerce for The Grateful Dead. He ran the official online store, coordinated direct marketing campaigns, developed new merchandise lines for Dead Heads, and helped release CDs, DVDs, and box sets of live recordings from the band’s vault. He also worked on web stores for the Frank Sinatra Estate and Rhino.Com. Recently, Jason worked as Director of Marketing for Topspin, where he helped launch the company's self-service software platform for artists, managers & marketers. Now, Jason develops & implements D2F campaigns for artists in music, sketch comedy & stand-up comedy. He also hosts a music industry podcast, "The Upward Spiral", for hypebot.com

Rick Gonzalez

E-Commerce & Digital Mktg


Rick is a digital marketing executive who has marketed multi-platinum recording artists and movie soundtracks, produced and managed world tours, celebrity events and trade shows, and developed media, merchandise and apparel strategies for record labels and recording artists. He has worked with bands including Nine Inch Nails, The Who, No Doubt, Bon Jovi, and Jane's Addiction.

Jay Coyle

Head of Artist Rel

Music Geek Services

Jay is a high-intensity sales & marketing professional with unyielding passion and knowledge of the music industry with a “Music Business 2.0” artist management skill set. After working at EMI and Nettwerk, Jay founded Music Geek Services to provide consulting & management to artists like Rhett Miller, Josh Rouse, Sloane, and Rachel Yamagata.


Heather Lewis

Dir Online Merch

Rhino Entertainment

Total 16 years merchant experience which includes 14 years experience in the E-commerce industry with diverse background in product development, purchasing, merchandising, marketing, business management and online globalization. Currently managing Grateful Dead’s official online store, operations and product development for all the merchandise sold exclusively on Dead.net.

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Music sponsor

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