How Do Independent Content Creators Get Paid?
Ever wonder how independent online content creators are able drive revenue with other people's work? How does this material transfer from the label, artist/band, or sponsors to sites like Transistor Six, Daytrotter, and others? Explore the legal elements revolving around their relationships with artists and labels regarding ownership of their online content. Analyze who is paying for all of this, as well as what works best for all sides, and how it plays out for the artist at hand.
Prior to starting Transmission Media and Transistor Six, Cory spent the past 17 years doing digital marketing and promotion for companies such as PolyGram, Universal Music and Sony Music. He developed and executed digital marketing strategies for artists such as Pearl Jam, Michael Jackson, Jennifer Lopez, The Clash, U2, Rage Against The Machine and many others. He also developed ground breaking collaborations tying artists together with brands like Yahoo!, You Tube, iTunes, Hot Topic, AOL, Activision, Fender, Levis, Luxottica, Gibson and Microsoft Xbox, where he came up with an Artist of the Month concept that landed Epic records an exclusive music licensing deal with Xbox as well as an exclusive gateway for an entire year to promote new artists via the Xbox Live platform. Cory has a degree in marketing & business from the Art Institute of Philadelphia.