Female Rising: Re-picturing Women in Media
Pam Grossman, Director of Visual Trends at Getty Images, joined forces with Sheryl Sandberg's nonprofit, LeanIn.org, to launch a library of powerful female imagery in February this year. The Lean In Collection immediately kick-started conversations about the depiction of women in media and advertising, and swiftly captured the attention of the press across the globe.
Join Pam as she explores the ways in which female imagery is rapidly evolving, and demonstrates how the 4th wave of feminism is crashing on screens of all sizes. Drawing from examples in pop-culture, politics, social, and branding - as well as from her team's internal research - her presentation will be a visual call to arms for creatives and consumers alike.
Dir, Visual Trends
As one of the heads of the global Creative Research team, Pam has unique insight into the meaning, application and impact of imagery – photographs, illustration and film. Using the information derived from researchers around the world and custom-designed forecasting methods, plus the wealth of data generated by www.gettyimages.com, Pam is able to identify—and works to help shape—the visual language of tomorrow. This visual trend research provides advertising, marketing and publishing professionals with imagery that resonates strongly with their target audiences and helps build the profile of their businesses, products and communications.
Pam joined Getty Images in 2003 and is frequently invited to speak and consult on visual trends at Fortune 500 companies and conferences, including Google’s in-house global creative team, Sheryl Sandberg’s LeanIn.Org nonprofit, Microsoft, MasterCard, American Express, MetLife, Bank of America, Fidelity, HOW Design Conference, American Marketing Association and the NewsCred Content Marketing Summit. She and her work on The Lean In Collection have been featured in such outlets as The New York Times, AdAge, Wired, Buzzfeed, Washington Post, The Seattle Times, Mashable, Jezebel, and on HuffPost LIVE and NPR’s Morning Edition.
Pam is a graduate of New York University with a degree in Cultural Anthropology.