2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Moving Beyond Simple Urban Transportation Fixes

#sxsw #Urbantech

The celebrated companies changing how we move in a city take the fundamentals of an old system and make it slightly better. Uber makes taxis better, Lyft makes becoming a driver easier, Zipcar makes car ownership easier. What happens when you redefine the foundation of why people move in a city and focus on building a system around a promise and a methodology of solving problems rather than providing cars?
At Project 100 our purpose is to remove friction from people's lives so they can connect with places and people more easily. We do that now by building systems that move people. While our business looks like transportation, our purpose is higher. We don't re-design flawed systems, we build entirely new foundations.
This conversation will explore the foundation of the idea and why we believe the future of mobility is less about cars and more about solving problems, it's about digging deeper and solving the less obvious problems.



Brian Solis



Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.


Zach Ware

Founder @ CEO

Project 100

Zach is the Founder and CEO of Project 100, a new type of mobility company blending shared cars, drivers, bikes and more to help people be more connected to their city and one another.

He also leads Technology & Industrial Investments at Downtown Project, is a General Partner at VegasTechFund and is a co-founder of Work In Progress.

Previously he developed Zappos.com’s Downtown Las Vegas Campus after heading product management at Zappos.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil