2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Latinas As New Leaders in Tech Innovation

#sxsw #leadlatina

New census data reports the population size of Texas Hispanic K-12 students (2,325,000) is greater than the total population of the State of New Mexico (2,082,224), as well as fifteen other states. The Latina point of view is no longer a minority one. Latinitas and its panel partners can discuss the true sleeping giant – Latina females as a demographic of technology consumption and innovation. How do you approach and engage the leading demographic on Tumblr, the fastest growing population on Twitter who happens to be the biggest consumer of lipstick, and frankly will be determining marketing trends for consumables overall for the next 50 years. The days of what Whites males 18-35 want are being usurped by a larger, different influencer. Hear what she has to say from representatives from Latina generated digital media, marketing experts and social media professionals.

This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Byrdie Franco-Rocha



Byrdie Franco-Rocha is a marketing professional in the San Antonio area with ten years of expertise in sponsorship management, community outreach and social media consulting. She serves as a director for the Dallas/Fort Worth chapter of LATISM and is also the Strategic Partnerships manager for the LATISM National conference, also contributing to the organizations website, blog.latism.org. LATISM (Latinos in Tech, Innovation and Social Media), is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community.

Currently, Byrdie is enjoying the entrepreneurial road. A couple of her projects include a consulting firm, GLOCALi Marketing and her personal blog, BSoFly.com. She is also a member of The Convergent Media Collective (thecmcollective.org), a group whose collaborations revolve around creating cutting edge projects for non-profits.

Byrdie recently visited her hometown of Eagle Pass, TX to speak on social media at Sul Ross University. She has also been a guest speaker on social media community networking at The University of The Incarnate Word and a marketing panelist at LATISM’12. Byrdie has also held Twitter 101 workshops at LATISM’11 and LATISM’12. She has also spoken at TAMACC conference (Texas Associaton of Mexican American Chambers of Commerce) and for the D/FW chapter of NAHJ (National Association of Hispanic Journalists).

Byrdie holds a bachelors degree in business from The University of the Incarnate Word, a masters degree in journalism from The University of North Texas and is a graduate of Southern Methodist University’s Graduate Marketing Certification Program.

Laura Donnelly Gonzalez

Founder, COO

Latinitas Magazine

• A book publicist for 8 years in New York City, Laura Donnelly Gonzalez co-founded Latinitas magazine and outreach as a masters student at UT Austin. As the COO, she manages the production of Latinitas’ magazine, program outreach and resource development. In 2010, Laura was named a YWCA of Austin Woman of the Year, “Leader of Promise” and Austin’s 40 Under 40 Award for her work empowering Hispanic girls and teens. She is also a recent graduate of Leadership Austin’s 2013 Essential class.

Leslie Leal-Gauna

Partner and Co-Founder

Muse Communications/Quantasy

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Music sponsor

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Interactive sponsors

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