2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Soap Lady: Finding Disruptive Consumers

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Today’s disruptive consumer isn’t a tech-savvy millennial or a millionaire taking the first space tour. It’s a farmer in rural India, gaining access to consumer products for the first time. A woman in Africa whose repackaging of soap changed the way her neighbors get clean. With developed markets reaching saturation, companies are focused on engaging the 4 billion people at the base of the economic pyramid. But it’s not as simple as exporting watered-down versions of developed-market innovations. It takes a special type of creativity to generate solutions aligned with the dynamic challenges of the emerging world.

Learn best practices for fostering innovation in emerging markets, for emerging markets through the lens of an executive who’s done it. Meet “the soap lady”– whose simple idea helped change the way billion-dollar companies package their products – and learn how understanding the human experience can revolutionize the way technologists and innovators solve problems worldwide.

Sponsored by Nielsen.



Mitchell Habib

Chief Operating Officer


Mitchell Habib is Nielsen’s Chief Operating Officer, heading the Global Business Services organization of 40,000 people in more than 100 countries. Since joining Nielsen, Mitchell has worked with industry-leading advertising, media and consumer packaged goods companies to deliver innovative technology solutions that provide unparalleled consumer insights. Throughout his 25-year career, Mitchell has led organizational transformation, operations and information technology at prominent companies including Citigroup, General Electric and Ernst & Young. He holds a Masters of public administration degree and a Bachelor of Science degree in journalism from the University of Florida, where he is recognized as an Alumnus of Distinction of the College of Journalism and Communications.

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