2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

High Fidelity: Console Experiences to Mobile

#sxsw #SXSWmobile

As the mobile audience continues to grow at an exponential rate and App Stores become increasingly cluttered, game companies are challenged to develop games that will stand out against the competition in a crowded market. From movie-licensed titles to console franchises to brand new games built exclusively for mobile, consumers demand high quality experiences that bring them the best entertainment.
Due to this consumer appetite, console-quality mobile experiences are becoming more prevalent. New technology within smartphones and tablets is enabling developers to build 3D games that closely mirror console as well as adapt console game engines specifically for mobile. Learn from seasoned publishers from both the console and mobile gaming world on the evolution of mobile game development, the importance of high fidelity titles in an increasingly cluttered space and what it takes to develop console-quality games for today’s on-the-go gamer.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Aaron Loeb

VP & Group Mgr

EA Mobile

Aaron Loeb has been working in the games industry for two decades. He joined Electronic Arts in 2011 as a General Manager. In that time he has been a key player in EA's transition toward live services, helping to launch The Sims Social and as General Manager of The Simpsons: Tapped Out, EA's biggest mobile title. Today he is a Group General Manager and Vice President for EA Mobile, overseeing development teams in Prince Edward Island, San Francisco, Los Angeles, Redwood City, and Kitchener. Before joining EA, Aaron was Producer, Director of Business Development and COO before being appointed CEO of Planet Moon Studios. Prior to Planet Moon, Aaron was Editor-in-Chief of Gamepen.com and UGO, and Director of Editorial and Technology at Future Publishing, and was the creator and chairman of the Game Critics Awards.


Callum Rowley

Mktg Group Mgr for Gameloft


Callum Rowley is Marketing Group Manager for Gameloft, where he leads global marketing, communication and cross-platform initiatives for products in North America. Additionally, Callum is responsible for forming and maintaining relationships with top-tier licensors, whom he has worked with to create games such as The Oregon Trail, Ice Age Village, EPIC and UNO. Callum joined Gameloft in 2010, and brings seven years experience in the games industry. He previously worked for companies such as Codemasters and Frontier Developments.


Ethan Einhorn

Dir of Online Operations

Sega of America

Ethan Einhorn has a unique perspective on SEGA from having spent 10 years within roles across different disciplines including public relations, production, creative direction and business development. His lifelong passion for SEGA helped drive him to seek employment with the company, and he is continually looked to by his colleagues for his wealth of knowledge of the company and industry. Highlights of his tenure at SEGA include leading the production of the Super Monkey Ball smartphone titles, defining SEGA’s trans-media strategy for the Sonic the Hedgehog brand, launching the SEGA Alliance smartphone publishing initiative and building out the live operations team. In his current role as Director of Online Operations, Einhorn manages live operations for all SEGA free-to-play mobile titles.

Einhorn got his start in the video game industry as a freelance game journalist for EGM in 1999. He took the role of Associate Editor at GameNow which he held from 2001-03. During his editorial years, he quickly established himself as a key influencer with integrity and insight that helped him to cultivate strong relationships with publishers and developers.


Tim Fields


Kabam Inc

Tim Fields General Manager Kabam Tim Fields, General Manager of Kabam’s Vancouver studio oversees the development teams behind key Kabam franchises such as Fast & Furious 6: The Game. A 20-year veteran of the video game industry, Tim has held various positions ranging from executive producer, to lead designer and director of business development at major publishers, including Capcom, Microsoft and Electronic Arts. His game credentials include hit franchises Need for Speed, Halo, Call of Duty, Brute Force and SSX. In addition, Tim is active in the game development and financial community as a consultant, writer and speaker. He rambles around the world writing, reading and playing games with his wife and cats. Tim is a native of Austin, TX and a University of Texas alumnus.

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