2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Argentina’s Creative & IT Sector in the U.S.

#sxsw #ITArg

Argentine companies’ global projection is expanding as one quarter of its production is exported to international markets. In recent years the software and IT industry has registered a higher exportation percentage than the wine Industry. How is that possible? The combination of innovation capabilities, technological readiness and first-class creative local talent, has turned Argentina into a creative player in the international scene.”Argentina's Ambassador Talks About Creativity” will provide transparency about demographic, cultural, social and economic factors directly impacting Argentina as an Information Technology Outsourcing partner. In this panel Ambassador Cecilia Nahón, Cesar DOnofrio (CEO-Founder, Making Sense), Guillermo Bodnar (CTO NA & EMEA, Globant), Patricio Barreiro (Communications Manager, Innovar Group).

This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Cesar Donofrio


Making Sense

For the past 18 years Cesar has dedicated his time to create software products. He is co-founder and CEO of Making Sense since 2006, a international IT company specialized in providing innovative software products with great User Experience.

He has helped organize the 2011 conference Argentina’s IT services in the US where he discussed the importance of Latin America’s IT industry, and shared marketing tips on how to enter the U.S. market. At present, he works closely with the Argentine government to promote Argentina ITO capabilities.

The hardest challenges on Cesar’s career have turned him into the exemplar IT outsourcing leader that he is today.

Daniel Deodato

Consul General

Consulate of Argentina in Houston


Guillermo Bodnar



Guillermo Bodnar has been Globant's Chief Technology Officer (U.S. / EMEA) since 2011, he is an accomplished executive with a powerful track record of building innovative companies from a diverse range of strategic and operational roles.

Prior to joining Globant, he was a member of the executive team that built businesses from private to public and growing revenue from $4 million to $600 million annually. Coupling a deep expertise in Mobile and Voice Networks, Digital Media and Internet Technologies with business, financial and legal experience; he built the largest voice and data capacity exchange platform for Arbinet THEXCHANGE, handling over 15 billion transactions annually. Guillermo developed innovative products and solutions that won numerous awards from InformationWeek and ForbesB2B. He also led the implementation of Rightsrouter for Broad Street Digital, the first global platform enabling music labels to manage digital rights and control content distribution.

As an entrepreneur, he was involved in several technology startups ranging from intelligent networks to the development of proper market frameworks for the participation of energy storage devices in providing services to the power grid.


Silvina Moschini



Silvina is a former senior corporate executive with significant experience in one of the largest and most successful companies in the world. Prior to becoming an entrepreneur, Silvina was Vice President of corporate communications at Visa International, where she was in charge of developing the public relations strategy aimed at further positioning Visa as one of the most globally valued brands. Silvina joined Visa from Patagon.com, the Internet branch of the Santander Central Hispano Group, one of the world’s largest banks. As vice president of corporate communications, she was accountable for the communications and visibility strategy that positioned Patagon as the major Internet company in Latin America, sold for 785 million U.S. dollars a few months after being incorporated. Before working for Patagon, Silvina was the public relations manager for Compaq Computer Corporation Latin America. After a year, she was promoted to international public relations manager.
Silvina has a BS in public relations from UADE (Buenos Aires, Argentina), a degree in marketing from New York University (NYU) and a master’s degree in public relations from the University of Houston in Texas. She has also taken graduate courses in web communications and social media program at the Libera Università di Lingue e Comunicazione (IULM) as well as at the Università Commerciale Luigi Bocconi, both in Milan, Italy.

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