DIY App & eBook Publishing: A Live Demonstration
Technology is beginning to democratize book publishing by giving authors control over the entire process -- from content to distribution, marketing and sales.
This session will go beyond discussion to demonstrate (live and in real-time) some of the latest do-it-yourself publishing technology. Attendees will participate with other members of the SXSW community to create a crowdsourced cookbook available to all for free download at the conclusion of the session as both an online ebook and iPad app.
If you're interested in helping author the crowdsourced cookbook, please visit http://bit.ly/MxVXDB to add your recipe!
Babette Pepaj created BakeSpace.com in 2006 as the Web's first food-themed social network, and has leveraged the platform to develop a new recipe for native advertising that spans app publishing, offline conferences and streaming video.
Described by USA Today as "the closest thing to a Facebook-like food site," BakeSpace has earned multiple Webby Award honors, including back-to-back nominations for "Best Social Network." The site has hosted campaigns for leading brands ranging from KitchenAid and McCormick to ABC, Universal and Sony Pictures.
In 2010, Babette launched the TECHmunch Food Blogger Conference, and has since brought it to major cities across North America. The traveling conference gives food bloggers the hands-on tools they need to turn their passion into profit. It also connects leading culinary brands with food bloggers and other food-related media.
In 2012, Babette launched Cookbook Cafe as the first do-it-yourself publishing tool to enable anyone (home chef, brand, nonrprofit organization, etc.) to create, market and sell a cookbook as both an iPad App and web-based ebook. Brands such as Chobani, Scharffen Berger, Driscoll's Berries, Sabra and Disney have used the Cookbook Cafe platform to publish branded cookbooks with original and crowdsourced recipes. Cookbook Cafe has earned back-to-back Webby honors for "Best Social App," and was recognized by the IACP (International Association of Culinary Professionals) for "Outstanding Use of New Technology."
Learn more at BakeSpaceMedia.com, and connect with Babette on Twitter @BakeSpace and on G+ (+BakeSpace.com), where she hosts the live "KitchenParty" Hangout every Thursday at 5 pm Pacific time.
Erik Deutsch is a media strategist eager to help redefine PR and marketing in the digital era. As principal of Los Angeles-based ExcelPR Group, he has created award-winning campaigns for clients in technology-related fields such as healthcare (biotech/medical devices), digital media, entertainment and international business development. Recent clients include the California Film Commission, the Southern California Biomedical Council (SoCalBio) and the U.S. Representative Office of Shenzhen, Peoples Republic of China.
Erik is also a PR instructor at UCLA Extension (where he teaches "Best Practices in Social Media for the Communications Professional" - UCLA X425) and serves as 2014 President of the Public Relations Society of America, Los Angeles Chapter (PRSA-LA). He is also a frequent speaker at major PR, marketing and digital media conferences across the U.S. (recent appearances include BlogWorld/New Media Expo, Digital Hollywood, Social Media Week Los Angeles and Internet Week NYC). Erik earned a masters degree from USC's Annenberg School for Communication and an undergraduate degree in economics from UCLA.