2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Maxed Out! A Creative Director's Memoir

#sxsw #maxedout


"MAXED OUT: American Moms on the Brink," (Seal Press, Sept. 2013) tells a deeply personal story about “having it all,” failing miserably, and what comes after. The author, a former user experience principal for an award-winning interaction design agency, will share her experience with burning out, and explore why the American workplace is so profoundly out of sync with our lives. While writing "Maxed Out," Alcorn heard from hundreds of women and men around the world with similar stories—many of them creative professionals. Ultimately, she offers readers a vision for a healthier, happier, and more productive way to work and live.

"…the book is a brave admission that we are not all successfully managing our overbooked lives, and should not feel alone." —Publishers Weekly



Katrina Alcorn

UX Consultant & Author

Studio Sungo

Katrina Alcorn is an author, consultant, and expert on why women burn out at work. Her first book, MAXED OUT: American Moms on the Brink, (Seal Press, Sept. 2013) is a brave truth-telling about her own experience burning out as a working mom. Her writing has appeared in TIME.com, Huffington Post, Alternet, The San Francisco Chronicle, HONOLULU Magazine, and iVillage, and she is often interviewed for stories related to women and work for major media outlets such as the Washington Post, the New York Times, Business Week, and CBS National News.

Katrina has spent more than a decade leading strategic consulting engagements with companies from Fortune 500s to large non-profits in a variety of industries. She is an engaging public speaker who has spoken at more than a dozen conferences internationally, including The Commonwealth Club and the Web 2.0 Expo. She is available to speak at conferences and corporate events. Her personal story of "maxing out" as a full-time working mom provides the backdrop to talks about women and the workplace.

Katrina holds a master's degree in journalism and documentary filmmaking from UC Berkeley. She lives in Oakland, CA with her husband and three children.

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