2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Building the Future Landscape of Geofencing

#sxsw #georights


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP25239

As the utilization of geo-information by marketers and government organizations becomes widely adopted, the need to examine the personal privacy and business implications that geographically associated information touches arises.

What happens when a near by competitor pushes a message to a customer that is in your parking lot? As a retailer, should you own the rights to the airspace surrounding your establishment much like building owners can own air rights to build higher?

Collaborate to build the first crowd sourced geofencing manifesto, a sort of code of conduct mimicking the purpose of the internet users’ and Cluetrain manifestos. The session will first define and explore the current and future capabilities of the geo landscape. Attendees will then engage in debate on concerns, benefits, and rights for marketers, businesses, and customers. The session culminates as attendees build a manifesto to balance, protect, and promote the rights of all players within the geo landscape.

- None. We will be introducing the topic to the participants & will build from there.

What to Bring:
- Participants should bring a mobile phone, tablet, or laptop that is internet enabled.



Jay Wilson

Sr Mgr, Technology


Jay is a senior technologist at SapientNitro with over 14 years of experience in technology development and management across multiple sectors including digital media, financial, retail, CPG and healthcare. He is an experienced veteran in the Digital Out of Home (DOOH) industry, having served as the former CTO of rVue, a public startup focused on monetizing DOOH media. Jay provides technology strategy and solution architecture for the clients he works with including numerous Fortune 1000 clients such as BBVA, Advance Auto Parts, MattressFirm, Cigna, Google, etc. Key technology focus areas include cloud infrastructure, rapid prototype development, distributed database systems, digital video and physical computing. In his spare time he records music and seeks out the best roller coasters in the world.


Jenessa Carder

Digital Strategy, Sr Assoc


Jenessa Carder, Digital Strategist at SapientNitro, has long had a thirst for understanding human behavior and encouraging her clients to become better corporate citizens through the creative her projects manifest. Jenessa enjoys critically thinking about the world and hosting inspiring conversation and intelligent debates on people and culture. She lives by the mantra: when curiosity meets creative,
anything can be expressed.

Her career has enabled her to work across many verticals, most recently within the healthcare and high-tech with AMD, ADI, Akamai, and IBM. Her experience also spans to the B-to-C world with clients including TOMS and FritoLay.

In her spare time she indulges her irrational love of corny jokes, cheers on the Stars & Bruins, avidly learns salsa and swing dancing, adventures into the mountains for hiking, and studies the French Modernism art movement.


Kevin Pound

Mgr, Bus Consulting


Kevin Pound is a manager of Business Consulting at SapientNitro with experience working with various organizations in the public sector, insurance, banking, tourism, manufacturing and entertainment industries. His roles cover the spectrum of high level strategy formulation down to tactical roadmapping and documentation of initiatives to solve problems in organizational strategy, digital marketing, governance and technology development. Kevin’s main business interests lie in quantifying the value of brand efforts, development of effective strategies at all levels of an organization and operational process efficiencies. When away from work, Kevin is an avid soccer fan and tries to find new adventures through travel and whitewater rafting.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil